4th Annual National Government Communications Summit

Venue: Centurion Conference and Event Centre

Location: Ottawa, Ontario, Canada

Event Date/Time: Nov 30, 2004 End Date/Time: Dec 02, 2004
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The Canadian Institute's 4th Annual Government Communications Summit is dedicated to helping you reach those goals in a variety of unique ways.

For one, the Government Communications Summit is two distinct conferences:

Internal Communications for Government (Nov. 30-Dec 1) is focused on new and innovative methods of engaging employees, driving performance, and guiding change in the public service.

External Communications in Government (Dec 2) is focused on building relationships with the media, conducting better public consultations, and implementing the best practices of communicating with stakeholders and Canadians directly.

This Government Communications Summit will also provide you with new ideas and techniques for:
*Aligning internal and external communications with organizational goals to meet business objectives
*Identifying and mitigating the obstacles to communications — within your workforce and with the public
*Managing the approval process — making government communications "faster, better and cheaper"
*Communicating change — whether it's new governments or new leaders — and how your employee and public relations practices can change with them
*Improving communications efficiencies with new technology — and closing the skills gap between the craftsmanship of messaging and the technical know-how of new IT
*Making communications more interactive — maximizing the 'push and pull' of communications with your internal and external audiences
*Measuring employee, stakeholder and media relations strategies and demonstrating value to upper management
*Using the Internet and Intranets to communicate directly to Canadians and employees
*Creating partnerships and alliances to improve public consultations and strengthen your public image — and employee brand
Priority Service Code: 311D05-OTT