International Conference on Political Marketing (ICPM 2005) (ICPM2005)

Venue: \" Hotel Loggas \"

Location: Kastoria, Western Macedonia, Greece

Event Date/Time: Mar 31, 2005 End Date/Time: Apr 02, 2005
Abstract Submission Date: Oct 31, 2004
Paper Submission Date: Feb 15, 2005
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The theme of the conference gives the opportunity to initiate a dialogue between political marketing researchers and political theorists. The conference aims to elaborate on the contributions of Political Marketing research to the operation of democracy across various regions and themes. Scholars are encouraged to submit work, which is theoretical-conceptual and/or applied-empirical and/or reflective.

Main Topics:
Conference Papers are welcomed in the following areas:
-Theoretical Approaches to Political Marketing
-Political Campaign Strategy and Tactics
-Voting Behavior and electoral contests
-Critical approaches to Political Marketing
-Evolutionary trends in Political Marketing and Communication
-Politics and the Internet
-Web Campaigns
-Lobbying, Interest Groups and Civil Society Organisations
-Lobbying activities in specific sectors
-Civil Society organizations and agenda setting in specific issue areas
-Networking of Civil Society Organizations, Issue promotion and Citizen Mobilization
-Political Campaign Consultants
-Ethical dilemmas in consultancy
-Professionalization of Campaigns in Specific Countries and Regions
-Political Consultant and Politician Relationship
-Political Consulting and Elections
-Party organization and party media relations
-Party Identity and Party Strategies
-Party Identity and Globalization
-Media Coverage of Election Campaigns
-Political Advertising
-Issue themes in Political Advertising
-Visual Imagery and its impact
-Branding and Political Advertising
-Negative Advertising
-Identity and manipulation of images by national, subnational and transnational actors
-Cultural/Public Diplomacy
-Use of Propaganda
-Self and the production of “otherness”
-Marketing Research and Polling
-Polling in Electoral Contests
-Use of Polling in Politics
-Methods in Political Marketing


Additional Information

Publication All accepted papers will appear in the Conference Proceedings on a CD form. The best papers will be considered for publication in a double special issue of the Journal of Political Marketing