Location: BARCELONA, Spain

Event Date/Time: Jan 27, 2005 End Date/Time: Jan 28, 2005
Registration Date: Jan 21, 2004
Early Registration Date: Dec 10, 2004
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The smart card is one of the technological icons of the Information Age. Not only it enhances payments security but opens a horizon of multi-applications that companies will have to know how to best exploit.

Thus, smart cards implementation is still a source of management discussion: Key in this debate is balancing new applications with security, maximising ROI to counterbalance the costs of implementation, managing the liability shift to retailers, and overcoming the reluctance of the consumer to replace cash by a piece of plastic. The EU enlargement has also brought up the need for a common regulatory framework.

This conference will bring through first class presentations and case studies, the latest update on the EMV rollout experiences and how smart cards technology has made a difference to today’s top European organisations. The business case focuses on smart card’s marketing, financial and strategic benefits.

The conference will examine cutting edge topics such as:

• Understanding challenges brought by the new European regulation
• Updating acquired experience with EMV migration
• Managing risk and generating income through risk parameter management
• Making the mobile financial services a success story
• Reviewing drivers, benefits and opportunities of Open Standards
• Securing payments in a B2B environment
• Examining new payments channels and security
• Training your customers to card usage
• Differentiating your card based loyalty programme from the competition
• Leveraging strategic challenges of multi application cards
• Best practices in implementing multi branding on your cards
• Debating micro payments and the entrance of new players
• Successful development of card based loyalty programs

Your executive European speaker panel special guests :
(Key speakers from a panel of 14 speakers)

Alfred Schmauss
Chairman Cards Working Group
European Payments Council
and Group Head of Payments Systems
Erste Bank AG (Austria)

Mark Sutton
Global Product Manager, Client Delivery
Services Global Payments and Cash

Allen Gilstrap
VP and General Manager
GNS Smart Solutions
American Express (UK)

Federico Provinciali
Unicredit – Clarima (Italy)