Marketing Financial Services to Hispanics

Venue: Radisson Miami Hotel

Location: Miami, Florida, United States

Event Date/Time: Dec 09, 2004 End Date/Time: Dec 10, 2004
Registration Date: Dec 06, 2004
Early Registration Date: Nov 05, 2004
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The Hispanic market, known for its culture, food and music is the fastest growing market in North America. Along with this newfound affluence comes the decision of how best to manage and invest their assets. With the Hispanic sector’s buying power now in the billions and high net worth Hispanics a growing demographic, it is no wonder financial institutions are jumping on the “marketing to Hispanics” bandwagon. After lagging behind other industries in their efforts to reach this market, banks, investment companies, brokerage and mortgage firms, credit card and insurance companies all now recognize that this group can no longer be considered just a niche market. Conventional marketing and advertising campaigns are now being transformed into the multicultural plans and strategies necessary to stay competitive and increase market share with this group. From hiring bi-lingual staff, implementing new banking technologies with bi-lingual capabilities to the celebration of Latin American festivals and events at the grass roots level, financial companies are responding to this opportunity in a number of exciting ways. As levels of acculturation vary nationwide, how does one effectively market to this group?