Home Improvement- Do it yourself Customer Revolution

Venue: Le Meridian

Location: Beverly Hills, California, United States

Event Date/Time: Dec 06, 2004 End Date/Time: Dec 07, 2005
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Al Meyers, Vice President, Retail Forward Inc., who will speak about Growth Mining Strategies and share insights on the phenomenal success story of HOME DEPOT

Rich Luker, PhD., President of Leisure Intelligence Group will discuss new approaches to segmentation based on new information about the leisure and activities of Americans

Thomas W. Henken, VP of ArchitecturePlus International will discuss the role of Stimulating Customer Experience via retail environments based on his rich portfolio of work done for clients like

Program Highlights:

Anne Kahn of Kahn Research will share most recent trends and demographics of DIY consumers

Conference Co-Chair, Pam Melton, Campbell Hausfeld Painting Division will share a case study that will address:

Product Innovation
Product Merchandizing
Partnership Strategies
Jackie Delise, Liljeqvist & Wargo, conference Co-Chair will cover the subject of “Connecting Creatively with Your Consumer at Mass Market Retail using Innovative Packaging (IPP) and Merchandising Strategies”

Melodie Elliott of Sunwest Communications will share valuable advice on “How to Generate High End PR with Modest Bugets”

Luis Garcia, President of Garcia 360 ◦ will unlock the vast new opportunities offered by Hispanic Homebuyers for this category.