This year's Financial Services Data Summit will explore the latest operational and analytical techniques in leveraging the value of your data to improve customer profitability and drive your CRM strategy. We focus on the fundamentals of successful data usage to drive your marketing programme from acquisition and gathering to manipulation and cross-selling techniques.

We look at achieving a single version of the truth, improving your data accuracy and ultimately achieving consistency with your systems, providing campaign specific examples of efficient data use to maximise retention and acquisition by getting the right message to the right people.

Hear From Our Specialist Line-up of Data Experts:
.Peter Duffy, Director of Customer Insight, Barclays
.Dr. Alex Nippe, Head of Loyalty Based Management/CRM, Credit Suisse
.James Kelly, Head of Retail Analysis, Sainsbury's Bank
.Tom Breur, Director of Business Intelligence, ING Card