Search Engine Strategies Conference & Expo

Venue: Hilton New York

Location: New York, New York, United States

Event Date/Time: Feb 28, 2005 End Date/Time: Mar 03, 2005
Registration Date: Mar 03, 2005
Early Registration Date: Feb 15, 2005
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The Premier Event for Search Engine Marketing & Optimization Returns to New York City February 28th - March 3rd 2005 - You Can't Afford to Miss It!

"Search" is white hot. Widespread interest in Google's IPO has further fed this fire and has catapulted this topic to front page news. Every company regardless of size or industry is moving quickly to maximize the opportunities presented by search engine optimization.
Last year's event in New York City was the largest Search Engine Strategies ever held as thousands packed the session rooms and expo hall from wire-to-wire. The buzz was incredible and just continues to grow. If you missed that event last March, you must attend this show. SES alumni need to attend as well because this industry keeps reinventing itself at an amazing pace as last year’s cutting-edge program already is dated in some areas. Don't be left behind as your fellow marketers and SES Alumni gather to learn how to maximize search engine marketing opportunities and stay informed of the latest search developments and solutions in this area.

Event Overview:
> Organized by world-renowned search authority Danny Sullivan.
> Delivers real-time actionable information you need to grow your business through search engine marketing.
> Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves.
> Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing.
> Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates

Search Engine Strategies Conference & Expo 2005 features presentations and panel discussions that cover all aspects of search engine-related promotion.

What You Will Learn:
> how search engines list Web sites for free and through paid placements
> how to get free "organic" traffic by building a site that pleases search engines and your visitors
> how to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
> how to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't!
> how to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines
> what's coming next in the constantly evolving world of Web search, and how you can profit from those changes

The program includes sessions for beginners and new content for Search Engine Strategies alumni. The following sessions are likely to be included...
> Advanced Link Building Forum
> Alternative PPC Search Engines
> Balancing Organic & Paid Listings
> B2B Forum
> Buying SE Advertising
> Cleaning Up The Mess
> Creating Compelling Ads & Landing Pages
> Competive Research
> Contextual Ads
> Converting Visitors Into Buyers
> Doing It In House
> Dynamic Web Sites
> Intro To SEM
> Getting Local Part 1 & 2
> Link Building Basics
> Measuring Success
> Meet The Crawlers
> Optimizing Flash & Non-HTML Content
> Organic Listings Forum
> Outsourcing SEM
> Paid Inclusion & Trusted Feeds
> Public Relations Via Search Engines
> Search Engines & Affiliates
> Search Engines & Web Server Issues
> Search Term Research
> SE Friendly Design
> SE Advertising Forum
> SEM & Spanish Speakers
> Successful Site Architecture
> Writing For Search Engines
...and more to be announced and confirmed soon.

Visit for complete details.


1335 Avenue of the Americas
New York
New York
United States

Additional Information

For information or complete details on exhibiting or any sponsorship opportunity please contact Frank Fazio, Jr. at or call (203) 662-2976. For registration help or information, please email our Registration Department at or call 203-662-2857.