Optional Workshops on:
A -Public sector marketing
B - Media Relations
C - Strategic Planning

Internal Communications topics include:
- Making Change Happen
- A Fair- E-Tail
- Humor in the Workplace
- How Regional Communications Initiatives Support National Strategies
- Getting the Most from your Digital Camera
- Best Practices Exchange
- Creating Synergies - Marrying Human Resources, communications and learning
- Setting up shop: Establishing, expanding or reorganizing an internal communications shop
- Effective use of webcasting
- Evaluating your internal communications strategies

External communications topics include:
- The Value of Public Opinion and Impact on Government Communications
- Exploring new media
- McDonald's: Fighting the War on Obesity
- Issues Management - how to get ahead of the issue
- Bridging the Political Divide: How to Ensure both sides are working together
- Corporate storytelling: how to play reporter and unearth the good news stories
- Census Communications
- How to get the media's attention

e-mail: renee.summers@summersdirect.com for a PDF of the brochure.