Gaining Crucial Insight Into Established SMEs To Provide Value Added Service

Venue: Hesperia, London Victoria

Location: London, United Kingdom

Event Date/Time: Mar 16, 2005 End Date/Time: Mar 17, 2005
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Gaining Crucial Insight Into Established SMEs To Provide Value- Added And Banking Financial Service

Get under the skin of small and medium businesses to determine what makes them tick, what drives their buying behaviour and how to develop tailored products and services in response

97% of businesses in the UK are SMEs: They belong to different sectors; have different issues, different requirements and varied needs. And they offer huge growth potential.

This dedicated conference will provide the answers to all that you need to know about understanding the key drivers that affect SME buying behaviour. Gain practical insights into translating their needs, expectations and requirements into value-added products and service propositions. How to communicate with them the way they want and develop long term profitable relationships? Understand the business lifecycle, how needs and preferences of businesses change at every point and how to integrate those triggers into your marketing communication strategies. How do you effectively manage your data and build a solid profile of business customers who provide maximum ROI and minimum risk? Find out how to intelligently segment your market, efficiently profile your customers and optimise potential opportunities from your customer base. How do ever-changing market trends, government regulation and economic change impact SMEs? How can you work mutually with the government bodies and associations to help your customers to grow their profit

Hear from leading industry experts tackling crucial issues and answering key questions:

. Rachel Bown, Head of Business Banking Marketing, Abbey Business Banking
. Louise Fowler, Marketing Director for Small Business Banking, Barclays
. Mike Conroy, Senior Manager Commercial Banking, HSBC
. Guy Herrington, Marketing Director, Business Banking, Lloyds TSB