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<font size="2" face="Verdana">THE SEMINAR
The world has changed. The Industrial Age has
passed and we are now in a new global knowledge-based economy which works with a new
set of rules and functions with a new set of
business strategies.
Lately, there has been increasing emphasis to
legally-protect Intellectual Property. However,
it is more important for management to understand
the strategic value of Intellectual Property as a
business asset.
Amidst an increasingly competitive market in the
k-economy, the effective management of a
company’s IP portfolio is the key to
determining its success or failure. Malaysian
companies must learn to identify, create,
protect, commercialize and manage their
intangible Intellectual Property assets.
KEY TOPICS
New Perspectives for a New Economy
- how the economic evolution of the human race
has changed the rules
- the Intellectual Property Value Chain
- a road map to identify, create, protect,
commercialize and manage Intellectual Assets
Intellectual Property Rights
- definitions and conceptual overview
- what are trade marks, brands, patents,
inventions, industrial designs, copyright, trade
secrets, confidential information, geographical
indications and layout-designs of integrated
circuits
Intellectual Property Research to Sharpen Your
Competitive Edge
- understanding the research process - objectives
and methodology
- how to gather and analyze data using IP
research tools and services
- how technology/market/competitive intelligence
can give you an edge over your competition
Strategic Management and Commercialization of
Intellectual Assets
- overview of Intellectual Asset Management (IAM)
- how to bring together business, technical and
legal expertise to manage your IP portfolio
- methods and issues in valuing intangible assets
and the IP portfolio
- strategies and mechanisms for commercializing
Intellectual Property to maximize revenue
THE METHODOLOGY
This is a practical course consisting of 50%
lecture and 50% workshop. Participants will be
given the opportunity to discuss case studies as
well as to apply the concepts to their particular
situation with the guidance of the seminar
leaders. Participants will also receive a course
manual containing valuable resources.
SEMINAR LEADERS
This seminar will be led by </font><a
href="http://www.mindvault.com.my/main/default.asp?topic=profile_1" target="_blank"><font size="2" face="Verdana">JOHN CHONG</font><font size="2" face="Verdana">
and </font><a
href="http://www.mindvault.com.my/main/default.asp?topic=profile_3" target="_blank"><font size="2" face="Verdana">DAVID OH
</font><font size="2" face="Verdana"> who
have extensive experience in the Intellectual
Property arena having practised as lawyers and
now as IP Consultants and Strategists.
They are much sought-after as IP trainers and
have spoken with organizations such as the
Judicial & Legal Training Institute, Malaysian Intellectual Property Association (MIPA), Malaysia Venture Capital
Management Bhd (MAVCAP) and the Malaysian
Institute of Management(MIM).
They are both Honorary Members of the Association
of Fellows and Legal Scholars of the Center for
International Legal Studies (CILS) and have
contributed to publications like The Edge and The
Star.
REGISTRATION
Seminar Fee : RM599 per person
Group Package : RM499 per person (For
registration of two (2) or more participants)
Click <A href="http://www.mindvault.com.my/events/IP in the New Economy.pdf" target=_blank>HERE to download the brochure.
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