Event Date/Time: Apr 05, 2005
End Date/Time: Apr 05, 2005
Kotler Marketing Group will hold its Using ROI to Sell to the Life Science Industry training seminar on multiple dates/locations to help marketing and sales people in the Life Sciences industry understand the challenges of ROI-based selling and how to systematically overcome them. This event will walk you through the stages of the ROI selling process. During hands-on, work-group sessions attendees will identify situations where ROI-based selling is most advantageous; learn how to approach customers in the pharma, biotech and other Life Sciences industries about conducting an ROI analysis; learn how to avoid exaggerated ROI claims that undermine the credibility of the ROI analysis; use and understand expanded ROI calculations and various financial metrics (TOC, IRR, Payback); understand the ROI analyses of competitors; learn to use ROI to strengthen customer relationships; learn how to use ROI measures in developing effective collateral; and come away with best-practices for ROI presentations, sales tools and proposals. To register or get more information, visit http://kotlermarketing.com/resources/LifeSci.ROI.Seminar.pdf, call 800-331-9110, or email firstname.lastname@example.org.