You will discover how to create a strong brand, determine what channels to use, apply market research cost effectively and evaluate marketing campaigns. Government Marketing 2005 explores how to engage diverse audiences through cost-effective and cut-through marketing communications. The agenda brings together industry experts to share insights on increasing awareness, changing attitudes and driving behavioural change. You will hear the latest best practice perspectives from Health Canada, COI Communications (UK) and Department of Labour (UK). Don’t forget to attend the post-conference workshops and mid-evening seminar focusing on social marketing, positive and proactive media communications, cost-effective techniques, market research and improving customer satisfaction.