Event Date/Time: Mar 22, 2005
End Date/Time: Mar 23, 2005
Early Registration Date:
Jan 21, 2005
Insight 2005 is dedicated to making sure you come away with firm, actionable new ideas on how to turn consumer research into smart, profitable decisions and innovative products or services. A stellar line-up of speakers from leading organisations will inspire you to rethink how you conduct your research, extract your insights and action them within your organisation. There will be a strong emphasis on how to strategically extract and use consumer insights to drive maximum profitability, throughout your business.
The agenda will also focus on an interaction between delegates: roundtable discussions, brainstorming around the room and networking sessions. The mid and post conference workshops will discuss the transition from traditional focus groups to the ‘consumer ideas group’ and interpreting consumer purchasing decisions and inform in-store strategy.
Workshops: 22.3.2005 and 24.3.2005
Mid-Conference Workshop A: How to Move Beyond the Traditional Focus Group, to the ‘Consumer Ideas Group’
Post-Conference Workshop B: How to Interpret the Consumer within the Shopping Context to Influence Their Purchasing Decisions and Inform In-Store Strategy