Mobile Music Forum

Venue: Grand Marina Hotel

Location: Barcelona, Spain

Event Date/Time: Apr 12, 2005 End Date/Time: Apr 13, 2005
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New services such as music recognition, fan clubs, master-based ring-tunes ring backs, streaming and downloadable video and music are presenting the mobile customer with a range of new ways to interact with their mobile phone and other hone users. The rapid increase in the types and quality of mobile music services will radically change the way that all companies across the mobile music value chain do business in 2005 and beyond.

C5's Mobile Music Forum will provide a highly interactive framework for industry peers across the value chain to share insights and strategies for capitalising upon new and evolving opportunities in mobile music.

Key benefits of attending:

· Overcome the limitations of handset design with cutting-edge personalisation and community based service offerings
· Gain insight into the revenue splits, payment models and licensing agreements that are driving the industry forward
· Find out which mobile handsets, technologies, services and applications are/are not working
· Identify what content and services customers want most
· Maximise consumer interest in product offerings via inning branding and marketing strategies