Event Date/Time: May 09, 2005 End Date/Time: May 10, 2005
Registration Date: May 06, 2005
Early Registration Date: Apr 15, 2005
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Description

Apply for your passport to the hearts of the new arised consumer. This 2 day regional business conference is targeted at marketers in the Asia region focusing on the marketing trends of both men and women in this era

As the world is constantly changing, men and women develop new and constantly changing buying patterns. This adds to the complexity of marketing to both men and women. Taking a look at the grey zones that both men and women tread on in the arena of marketing, this event features :

7 Corporate Case Studies
3 Expert Knowledge Sessions
A Focus Group Series lead by Synovate
Classroom Case Study lead by the President of Leo Burnett Asia Pacfic
Expert Panel Discussions
Halfday Interactive Workshop with 18 Separate Case Studies lead by the Asian Marketing Guru: Hermawan Kartajaya


We will address issues pertaining to both genders that will fire up the advertising power which in turn bring in the marketing dollars. Attend this conference to understand the most important and lucrative group of consumers - women. Capture a new and upcoming group of redefined "men". Your attendance is definitely a passport to both their hearts. Embrace the new evolving world.

Our Expert Practitioner Lineup includes:

Michelle-Kristula Green, President, LEO BURNETT ASIA PACIFIC

Hermawan Kartajaya, President, WORLD MARKETING ASSOCIATION, Founder & CEO, MARKPLUS&CO

J.J. Roces, Chairman, ASIA PACIFIC MARKETING FEDERATION

Prashun Dutt, Vice President, Research & Consumer Insights, MTV NETWORKS ASIA PACIFIC

Debbie Carter, Marketing Director, NIKE SOUTH EAST ASIA

Dr Theresa Choo, CEO & Founder, EXPRESSIONS INTERNATIONAL

Michael Lim, Corporate Branding Director, ASPIAL LEE HWA JEWELRY

Mohit Das, Associate Director, Consumer Market Knowledge ASEAN/Australia/India, PROCTER & GAMBLE

Miranda Cheung, Managing Director, SYNOVATE SINGAPORE

Venue

320 Orchard Road
SIngapore
Singapore
Singapore
MORE INFO ON THIS VENUE

Additional Information

Email: gendermarketing@sg.availcorp.com Tel: +65 62365759

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