Event Date/Time: Jun 27, 2005 End Date/Time: Jun 29, 2005
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Description

The Third Annual Senior Market Strategies for Health Plans Conference delivers up-to-the-minute analysis of regulatory guidelines from CMS to assist in the creation of new marketing campaigns, innovative strategies to address the various segments of the senior market, and numerous case studies that illustrate best practice in educating, reaching and capturing your target market. The conference is comprised of healthcare marketing professionals from AARP, American Pioneer Life/Constitution Life, Arizona Physicians IPA, Inc., CHCS Services, Inc., CMS, Express Scripts, Fine Light, Gorman Healthcare, Harte Hanks, Highmark Blue Cross Blue Shield, Independence Blue Cross, PacifiCare Health Systems, Preferred Care, Reden & Anders, Seniorsfirst, Tenet Choices, Virginia Commonwealth University to share their challenges and successes in order to assist you in increasing your organization’s market share by employing advanced marketing strategies and positioning your product offering for success.

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