IIRs ePharma Summit
Venue: Atlantic City
|Event Date/Time: Jun 22, 2005||End Date/Time: Jun 23, 2005|
You should attend the ePharma Summit 2005 if it is your mission to:
*generate awareness and usage for your brand
*expand your customer reach with limited resources
*discover new strategies and contacts to drive the ROI of your emarketing program
Recent major cutbacks in Big Pharma’s sales forces combined with ever-increasing numbers of physicians reducing or eliminating time spent with pharmaceutical sales reps have made it absolutely necessary for the pharmaceutical industry to use alternative methods to reach physicians. At the same time, traditional methods of reaching consumers directly have changed because of the recent backlash against direct-to-consumer TV advertising and the Internet.