Multicultural Marketing

Venue: Indaba Hotel

Location: Gauteng, South Africa

Event Date/Time: Jun 09, 2005 End Date/Time: Jun 10, 2005
Early Registration Date: Jun 09, 2005
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The view out there can change so quickly that it's a mistake to take any significant market segment in your area for granted. Even with all the right products and services you'll still need the right message, in the right place, at the right time to reach the ethnic markets you want to be dong business with. You need to create a strategy that will at the end ensure ROI throughan inclusive approach to reaching all the different cultures within your target market. Africa an China is two emerging markets with great business potential. Before a company decide to expand into Africa or China they must understand the cultural differences, customs and values. The Chinese have long viewed Africa as important but recent times they have taken a strategic interest in the continent. The African continent forms a key element for their sustained rise and intergration into the global sphere.
Key Objectives:
Implement Muticultural Marketing strategies within the company before going national or global.
Identify a new market for your product or service.
Increase productivity and quality of your product and service.
Understand the dynamics of global/multinational marketing.
Explore new opportunities in the international market place, for example African and Asian markets.
How to position your brand to meet the demands of the rapidly growing Asian segment.
How to motivate and measure your sales performance: consideratins for multicultural markets.
Gain competitive advantage by going beyond the borders.


Indaba Hotel
William Nicol Drive, Fourways
South Africa

Additional Information

Key Presentations From: Gordon Hooper - Khanya Research Solutions Ian Calvert - Instant Grass Ron Irwin - School of Management Studies Irene Papadopoulos - Emerging Market Focus Michael Sudarkasa - Africa Business Direct Dr Martin Davies - Centre for China Studies at the University of Stellenbosch Kobus van der Wath - The Beijing Axis Andrea Quaye - SABmiller