Direct Marketing Institute

Venue: Hyatt Regency Cambridge

Location: Boston, Massachusetts, United States

Event Date/Time: Jun 13, 2005 End Date/Time: Jun 15, 2005
Registration Date: Jun 12, 2005
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Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income. This course will save your company many times more than the cost to attend.

The DMA Direct Marketing Institute is a concise, yet in-depth, course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.

Whether you market to business or consumers, this seminar will cover all the core areas of direct marketing - from the basics to the latest concepts - in an easy-to-understand manner. Plus, you'll take home a complete notebook packed with concepts and examples covered in the seminar - this will become the most valuable reference in your direct marketing library.


In three information packed days, you will:

gain a broad-based understanding of DM covering key issues of Cardinal Principles, media, offers, creative, list/database and targeting, and research/testing, with an emphasis on mail and internet.
take home a "best practices" understanding of direct marketing and a context for making decisions in order to avoid common mistakes
"fast forward" your learning curve, your productivity for your employer, and your career advancement
The Direct Marketing Institute is a 3-day seminar. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs - online and print, more thorough understanding of testing, copywriting and internet - then the 3-day Institute is for you.
Who Should Attend

New employees
Account executives
Any person who can benefit from a better understanding of the complete direct mail and direct marketing profession.


575 Memorial Drive
United States

Additional Information

DMA Member: $1,399 Non-Member: $1,699