Advanced B-to-B: How to Build a High-Performance B-to-B Lead Generation & Management Machine (Advanced B-to-B)

Venue: Sheraton Fisherman\'s Wharf

Location: San Francisco, California, United States

Event Date/Time: Jun 13, 2005 End Date/Time: Jun 14, 2005
Registration Date: Jun 12, 2005
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It’s really quite simple -- When you run great programs, your career takes off. When you don’t, it doesn’t. The purpose of this seminar is to give you the tools you need to create, build and manage world class lead generation and management programs.

In two fast-paced days, we’ll show you:
How to make dramatic increases in program performance.
How to protect yourself from launching a doomed campaign.
How to improve lead quantity and quality – and compress the sales cycle at the same time.
When and how to integrate online and offline campaigns. (most people do this wrong and fail)

Here’s a sampling of the high-performance ideas you’ll learn in two fast-paced days
10 ways to fix broken programs FAST!
13 ways to make dramatic increases in response rates, lead quality and sell through
11 mistakes most B-to-B marketers make and how to avoid them next time
Six Ways to deliver more qualified leads to the sales force by working smarter, not harder
9 tricks of the trade to help you integrate your online, offline, telemarketing and database strategies to deliver maximum results NOW!

Who Should Attend
If you are responsible for driving revenue through customer acquisition or lead generation marketing, then this session is for you. This is an advanced level seminar for professionals who have 3 or more years of practical experience in any of the following disciplines:

Direct Marketing
Demand Generation
Lead Generation
Lead Management
Advertising and Sales Promotion
Database Marketing
Marketing Communications
Product Management
Sales Management and Marketing


2500 Mason Street
United States

Additional Information

1. ONLINE 2. Fax: 212.302.7643 3. Phone: 212.790.1500 4. Mail: DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to The DMA)