Direct Mail Production Strategies

Venue: The DMA Seminar Center

Location: New York, New York, United States

Event Date/Time: Jun 01, 2005 End Date/Time: Jun 02, 2005
Registration Date: May 31, 2005
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In direct mail, brilliant creative and expert list selection is not enough. This popular seminar gives everyone involved in the direct mail campaign the knowledge to produce the package on time, within budget, and without error. Understanding pre-press, printing, lettershop, and mailing can make the difference between an effective piece that exceeds its objectives, and a dull-budget breaking piece that fails.

Whether you're in production, creative, marketing, purchasing, or management, you'll benefit from learning how the production process works.

This Seminar Will Show You How To
Cut costs on your direct mail packages
Get more out of your printer and lettershop
Keep production on schedule
Maximize postal savings
Integrate digital printing and the Internet
Use personalization and desktop technology
Avoid mistakes that cost you time and money

Who Should Attend
Marketing Managers
Production Managers
Creative Directors
Graphic Designers
Circulation Directors
Anyone responsible for buying print or producing a direct mail campaign

Why Should You Attend
As a direct marketer, you must answer the following questions before starting any project. Without the right answers, you risk a potentially major — and often preventable — loss.
What’s the best way to prepare my artwork for the printer?
Why does it always take so long to get into the mail?
What does CASS mean and what does it do for me?
How can I take advantage of drop ship discounts?
How can I make sure I’m getting the best postage rates?

This seminar provides you with the proven tools and techniques needed to answer these and many other key production questions.


1120 Avenue of the Americas
New York
New York
United States

Additional Information

Fees / Registration ----------------------------------------------- DMA Member: $1,299 Non-Member: $1,599