Secrets to Successful Business-to-Business Marketing Conference (B2B)

Venue: Swissotel Merchant Court Hotel, Singapore

Location: Singapore, Singapore

Event Date/Time: Jul 21, 2005 End Date/Time: Jul 22, 2005
Early Registration Date: Jun 10, 2005
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B2B marketers are now looking to gain that pivotal competitive edge via a multi-dimensional approach. What separates high-flying B2B marketers from their lacklustre counterparts is their recognition of the crucial importance of utilising a myriad of marketing strategies and avoiding sole reliance on price alone. Smart B2B marketers are now turning to customer acquisition & retention strategies to court, retain and reduce enterprise customer churn. They are recognising the importance of a profitable brand strategy and the role branding plays to successfully differentiate their products and services in the minds of key business decision makers.

As a B2B marketing professional, are you equipped with the right strategies to act effectively on the changes in the business environment? How can you as a marketer maximise the lifetime value of B2B customers? Are you equipped with cost-effective strategies in customer acquisition, profiling & retention? Do you know how to harness the power of different media to incorporate into your multi-channel marketing strategy? And most importantly, how can B2B branding be used to instil customer loyalty, differentiate and translate into real sales and long term business success?

This 2-day conference on “Secrets to Successful Business-to-Business Marketing” is specially designed to address the unique challenges faced by B2B marketers.

Join us at this exclusive-for-B2B Marketers conference and get to uncover the B2B perspective that is usually lacking in B2C conferences. Attend this conference to hear from industry peers and B2B vanguards on how they tackle and defy the unique business challenges in B2B marketing. Also get to hear fresh approaches, real-life case studies and innovative ideas that will help you to differentiate against competitors, gain share of voice, expand market share and achieve higher ROI and ROC (Return on Customer).

Hear from Industry Peers and Experts:

·Harnessing Leads & Generating Growth
Getronics Fusion Consulting

·B2B Branding
Swiss Post
Michael de Krester Consultants

·Practical B2B Marketing Strategies
141 Worldwide
Web Guru Asia

·Customer Acquisition & Retention
Peppers & Rogers Asia
Carlson Marketing Group

·Performance Measurement
Fuji Xerox Printers

Who Should Attend:

B2B Marketing Directors,Vice Presidents,Heads of Departments and Senior Managers with responsibilities in Corporate/Enterprise Marketing, Strategic Marketing, Advertising, Brand Management, Business Development & Account Management, Sales, Channel Strategy, Advertising & Promotions, CRM and Marketing Databases, Research & Analytics & Consultants or Agency Professionals involved in B2B Marketing/Marketing Communications/Branding Account Management.