Database & Direct Marketing Conference (DDM4)

Venue: Swissotel Merchant Court Hotel, Singapore

Location: Singapore, Singapore

Event Date/Time: Aug 04, 2005 End Date/Time: Aug 05, 2005
Early Registration Date: Jun 30, 2005
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How do you translate your amassed data into customer insights to truly understand your customers, beat the competition and emerge victorious? Are you able to spot patterns and relationships so as to develop marketing campaigns that will uniquely appeal to each group of individual customers? How can you leverage on your database management efforts to guarantee the success of your one-to-one online and email marketing campaigns?

This intensive two-day “Database & Direct Marketing” conference will let you in on the secret to successful direct marketing that is fuelled and bolstered by solid database management practices. Learn how to make meaningful business sense of your customer data via data mining and customer analytics to specifically target at only your most profitable customers. Extract tips, workable ideas and applicable solutions from leading organisations that have proven themselves winners through their solid track record of one-to-one marketing success. This conference also boasts a 2 hour mini-workshop that will equip you with the requisite skills of performance measurement and tracking, enabling you to take the first step towards gaining complete control over all marketing efforts.

Learn what makes a winner. Join industry experts and peers at this intensive and interactive 2-day conference to turn your dormant and accumulated customer data into a profit-driven and profit-driving source of customer intelligence and competitive advantage for your organisation.

Hear In-depth Case Studies & Practical Insights from the Marketing Practitioners of Leading Organisations Including:

► DiGi Telecommunications
► Cathay Pacific Airways
► SingTel Optus
► Ford (Joint Presentation)
► IBM Singapore


Directors, Vice Presidents, Heads of Departments & Senior Managers in charge of:
Database Marketing, Direct Marketing, Data Management, Data Mining, Segmentation, Market Research, Customer Relationship Management, Relationship Marketing, Customer Loyalty, Call Centre, Account Management, Product Management, Marketing Communications, Online-marketing, E-marketing, Interactive Marketing, Integrated Marketing, Sales & Business Development, Mobile Marketing.