Event Date/Time: Jul 07, 2006
As more and more people gain access to broadband Internet and 3G mobile, the film industry is beginning to realise that the future is in digital marketing. If it is to take full advantage of this burgeoning phenomenon, the movie business must embrace new media and all its potential for marketing film. Screen International presents Marketing Film Online, a conference that will provide the ideal opportunity to discover strategies for cost-effectively targeting specific fan bases and reaching broad-spectrum audiences using multimedia platforms. Hear about viral marketing campaigns and learn how to build long-lead anticipation and awareness for a film using guerrilla activities such as chat rooms, fan sites and blogs. Fascinating case studies from both the movie business and other industries will demonstrate how to devise a pioneering multimedia marketing concept that will generate a high level of ‘buzz’ around your film.