Anatomy of a Multichannel Marketing Campaign
Venue: Hilton Chicago and Towers
Location: Chicago, Illinois, United States
Event Date/Time: Jun 09, 2005 | End Date/Time: Jun 10, 2005 |
Registration Date: Jun 07, 2005 |
Description
On day one, you will get an overview where we will look at multiple case studies to understand the principles at work. On day two, you will examine in detail the strategic decisions for multichannel programs and delve into their executional implications. Over the course of two days, you will explore the principles of multichannel marketing, and provide actionable, strategic intelligence to market in today’s customer-centric environment.
Learn How To:
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Use multichannel marketing to connect with customers and prospects
Build repeat sales and loyalty
Leverage all available response channels
Develop meaningful metrics, then build programs that give you the data you want
Who Should Attend
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This seminar is geared toward professionals involved in making strategic decisions in the acquisition and retention of customers through DM channels. Both B-to-B and B-to-C companies of any size across industries will benefit from the acquired principles of multichannel marketing.
Managers and Directors of Marketing
Database Marketing
Product Management
Customer Relationship Management
Strategic Planning
Business Development
Creative
Customer Service
Research
Analysis