Strategically coordinated multichannel marketing campaigns are no longer a novelty - they are a necessity. Marketers need to reinforce their branded messaging through every available avenue to communicate with customers and prospects.

On day one, you will get an overview where we will look at multiple case studies to understand the principles at work. On day two, you will examine in detail the strategic decisions for multichannel programs and delve into their executional implications. Over the course of two days, you will explore the principles of multichannel marketing, and provide actionable, strategic intelligence to market in today’s customer-centric environment.

Learn How To:
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Use multichannel marketing to connect with customers and prospects
Build repeat sales and loyalty
Leverage all available response channels
Develop meaningful metrics, then build programs that give you the data you want

Who Should Attend
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This seminar is geared toward professionals involved in making strategic decisions in the acquisition and retention of customers through DM channels. Both B-to-B and B-to-C companies of any size across industries will benefit from the acquired principles of multichannel marketing.

Managers and Directors of Marketing
Database Marketing
Product Management
Customer Relationship Management
Strategic Planning
Business Development
Creative
Customer Service
Research
Analysis

Fees / Registration ------------------------------------------------ DMA Member: $1,299 Non-Member: $1,599