Advance Copywriting Seminar: The Fine Points of Writing

Venue: Hyatt Regency Cambridge

Location: Boston, Massachusetts, United States

Event Date/Time: Jul 12, 2005 End Date/Time: Jul 13, 2005
Registration Date: Jul 07, 2005
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Description

To improve your copywriting skills you need to look closely at specific elements of writing. In this course you’ll look at sample test panels, head-to-head tests of snail mail and email campaigns, long-time proven winners, and the classic control that experts should study. You’ll also take a nitty-gritty look at punctuation and grammar. You’ll learn why entrance fragments may not have been popular with your English teacher but are great for DM copy.

In This Two-Day Course, You Will Learn How:

- Point of view and narrative structure appear in direct marketing
- Critical editing makes your copy "easy reading"
- Copy can be one element in the testing environment

Venue

575 Memorial Drive
Boston
Massachusetts
United States
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Additional Information

Fees / Registration ------------------------------------------------ DMA Member: $1,299 Non-Member: $1,599