Event Date/Time: Aug 22, 2005 End Date/Time: Aug 24, 2005
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Medical Records Institute’s Health IT Trends & Marketing Conference will take place August 22-24, 2005 at the Radisson Hotel in Boston, MA. Designed specifically for health IT vendors, this conference will analyze the current status of the healthcare market and its various domains, forecast developments and discuss the issues and hurdles that vendors confront on a daily basis. Health IT Trends & Marketing will also explore standards and product issues from a vendor’s point of view and serve as a platform for building partnerships.

Addressing high level marketing and business development topics, CEOs, CFOs, CMOs, business development executives, marketing and product development managers will find the educational program invaluable. The sessions will examine the state of the health IT industry and offer suggestions for new product opportunities, successful marketing and sales practices, and competitive advantage tactics.

New for 2005 is the track, "Trade Show Success". In these sessions, vendors will learn how to make the most of their participation at Health IT events. Topics will include:

How to properly prepare an awards entry application and presentation

How to be a successful CDC challenger

How to prepare an informative and effective presentation for educational programs

And much more!

Additional conference topics include:

Analysis of current healthcare IT market

Areas of growth in healthcare IT

Characteristics of healthcare IT industry conferences (which are best suited to what goals and stages of company growth, what industry organizations should your company be involved with and why)

Overview of current developments in government, patient safety, efficiency, quality of care

Provider strategies for cutting healthcare costs

Standards and IT developments (weaknesses and expectations)

Acute care market (who are the decision makers)

Ambulatory care market (needs, trends, how to sell to)

Effective and rewarding strategic alliances

How speakers can best present at IT conferences

Is the international market right for you

How to avoid mistakes when just starting out

Primer for healthcare IT startups (funding, strategy)

Marketing strategy (how to develop and evaluate)

Boston is the perfect site for this conference. Known as the “Athens of America,” Boston’s renowned medical and educational institutions have helped make it an international center of learning and intellectual activity. Additionally, it is easy to get to Boston! Logan International Airport handles over 1,200 flights daily with 52 carriers serving the airport including 14 international airlines.

The conference will take place in the Radisson Hotel Boston. With a prime downtown location near theaters and just a block from the Boston Common, the hotel offers warm hospitality, inviting atmosphere and premier services. The spacious rooms at the Hotel Boston feature private balconies with inspiring views of Boston.