Measuring Marketing Effectiveness Conference & Workshop

Venue: Swissotel Merchant Court

Location: Singapore, Singapore

Event Date/Time: Sep 22, 2005 End Date/Time: Sep 23, 2005
Early Registration Date: Aug 18, 2005
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Description

"Half the money I spend on advertising is wasted. The trouble is, I don't know which half."

Escalating Marketing Spend, Yet Sales Are STILL Not Improving. Is Your Company Facing The CRUNCH?


Do you have the right measures to ascertain the effectiveness of your marketing activities and leverage on the performance measurement results to set, allocate and manage your scarce resources for maximum profitability?

This 2-day conference gathers leading organisations and marketing gurus to arm you with the vital tools and techniques to effectively manage your marketing budget and boost the bottom line of your business. Through case studies and experts' insights, you will be equipped with the frameworks and metrics that you need to accurately assess the results of your branding, CRM, online marketing, advertisements and sponsorships initiatives. You will learn how to plan and appraise the returns of your Integrated Marketing Communications programmes to drive future success.

A specially incorporated workshop on the Marketing Balanced Scorecard (BSC) also offers you the unique opportunity to identify meaningful performance indicators to monitor the implementation of marketing and corporate strategy. Through a hands-on approach in designing, developing and using the BSC, you will gather practical skills on applying the Scorecard to assess, measure and evaluate your company's marketing activities.

Unleash and maximise the hidden potential of your marketing dollars. Sign up for this conference today!

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