Statistics & Modeling for Direct Marketers Seminar

Venue: The DMA Seminar Center

Location: New York, New York, United States

Event Date/Time: Jun 03, 2005
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Description

As a direct marketer operating in a highly volatile and competitive marketplace, you already know the importance of your customer database. But now, you want to gain a greater understanding of direct marketing statistical techniques that amplify the power of that database. This seminar, The DMA Statistics and Modeling for Direct Marketers, has been designed to meet your needs. Learn how to better understand and evaluate direct marketing statistics to make truly informed decisions about your critical marketing practices.

Who Should Attend
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Anyone directly involved with database marketing, response analysis, marketing, or financial analysis
Decision makers wanting a better understanding of analytical techniques
Account service personnel selling or recommending the use of sophisticated multivariate systems
Marketing Directors or Managers
Product or Brand Managers
Financial Analysts
List Managers or Brokers
Data Processing Managers.

Venue

Additional Information

DMA Member: $1,299 Non-Member: $1,599