Event Date/Time: Aug 22, 2005 End Date/Time: Aug 23, 2005
Registration Date: Aug 08, 2005
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Seminar Outline Dale D. Fodness, Ph.D.

Principal, Business Decision Resources

Asst. Professor & Program Director, Marketing

University of Dallas Graduate School of Management

Visiting Professor of Marketing

Helsinki School of Economics & Business Administration

Day 1: 8:30 A.M. - 5:00 P.M.

Thinking Styles and Tools
Recognize how increased self-awareness can lead to better thinking

Determine your thinking style using the Thinking Styles Inventory

Identify strengths & weaknesses of thinking styles in strategy formulation and

Understand how to leverage collective thinking styles to improve strategic team
Practical Creativity

Recognize when strategic challenges are not amenable to standard answers and thus require unique approaches

Generate wide-ranging possibilities to come up with new solutions and approaches to current and potential challenges and opportunities

Identify and apply effective creativity techniques for various strategic needs
Managing Complexity

Describe attributes of a complex system

Explain systems thinking and how it relates to strategy making

List tools for managing complexity

Apply cause-and-effect diagramming to strategic challenges
Strategic Decision Making

Identify and decision making principles and techniques to ensure decision processes produce the best strategy possible

Understand quality issues related to strategic decisions and the decision process,
and how to apply them to improve decision making

Effectively select the best option from a limited number of possible strategies
Day 2: 8:30 A.M.- 5:00 P.M.

Profiling Strategy

Design and conduct a comprehensive, integrated strategic analysis to identify trends, recognize vulnerabilities and take advantage of opportunities

Identify and select break-through strategies to build and maintain a strong competitive position

Follow a systematic process for creating visual displays of strategy
Positioning Strategy

Identify the five competitive forces that shape every industry & market

Use Five Forces Analysis to assess competitive forces in your industry

Use the Five Forces Analysis to identify effective strategies to raise your
profitability, power, and competitive position in an industry
Summary & Wrap-Up

Define what it means to think strategically

Identify and apply the elements of strategic thinking to understand the range of issues and variables that impact business success and to make better strategic decisions

Demonstrate the key competencies of strategic thinking

Accurately differentiate the role of strategic thinking from that of strategic planning


2301 Ohio Drive
United States

Additional Information

Dates / Location: August 22 - 23, 2005; University of Dallas, Plano Campus, 2301 Ohio Drive, Plano, Texas Fee: $795 includes Certificate of Completion, seminar materials, and refreshments both days.