Fashion Brand Management

Venue: Café Royaluu

Location: London W1, United Kingdom

Event Date/Time: Sep 28, 2005 End Date/Time: Sep 28, 2005
Registration Date: Sep 28, 2005
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Brands are a modern currency - are you cashing in?Your brand is your ultimate, long-term asset. But it is getting more and more difficult to capitalise on your brand?fs value. Not only is the fashion market increasingly competitive, but buying trends are changing rapidly and consumers are becoming more fickle over fashion brand loyalty.In this environment it is vital that you make the most of your brand?fs potential. build your brand ?œ capitalise on its value ?œ protect its reputation This event is unique in addressing key brand management issues from the perspective of the fashion industry. Find out how 6 leading fashion retailers and brands are profiting from their successful brand management strategiesGANT UK ?œ WRANGLER ?œ GEORGE ?œ TESCO ?œ CLARKS ?œ CONTESSA


68 Regent Street
London W1
United Kingdom