Rx Communication - European Style (BALS16)

Venue: Amsterdam

Location: Amsterdam, Netherlands

Event Date/Time: Nov 08, 2005 End Date/Time: Nov 09, 2005
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Understanding the current situation in Europe, Jacob Fleming Group came up with an initiative to bring together the most recognized experts of the industry, who are coming to share knowledge, discuss the current and future trends and strategies in Rx communication in Europe. This effort ended up in this five-star "Rx Communication – European Style" conference, which is designed to enhance the expertise of our delegates and prepare them for the successful operation on the changing European market. This conference is specially tailored to satisfy the needs of European marketers who are facing Rx communication challenges and are looking for real case studies which are directly applicable to the European environment.

Key Topics:
The current situation and future trends of Rx communication in Europe
Effective communication strategies in the changing European environment
Patient centred communication strategies
Commercial aspects of DTC advertising
The role of product life cycle in communication strategy
Innovative incentives in Rx communication