Over the course of two days you will learn how to write clear, compelling copy. This fundamental seminar uses exercises, case studies and real-life examples to help you streamline your copy and get the results you want — in print and online — improving both immediate response and lifetime value.

Benefits Of Attending
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You will gain new insights into the art and science of direct response copywriting and develop your skills in a number of ways:
- Through the workshop leader’s thought-provoking observations and challenging questions
- Through a study of not only good examples/controls, but also of mistakes and creative that misses the mark
- Through peer comments and discussions (from other types of organizations)
- And through practical individual and group writing exercises

You can have a sample of your promotion critiqued during the seminar. Please bring 10 - 15 copies for the group to share.

Fees / Registration ------------------------------------------------ DMA Member: $1,299 Non-Member: $1,599