Direct Marketing Math and Finance Seminar
Venue: The DMA Seminar Center
|Event Date/Time: Sep 15, 2005||End Date/Time: Sep 16, 2005|
|Registration Date: Sep 08, 2005|
You'll learn how to calculate all the critical measures of response and profitability. Pinpoint problems and recognize exactly when and where improvement is possible. You will also take a close look at some of the innovative approaches that industry leaders are using to increase their profits.
In addition, this course will examine some of the special arithmetic that applies to business-to-business, lead generation and conversion, continuity marketing, and catalog item sales. The concepts covered (and the practical tips you'll get) are applicable to marketers of all products and services!
And, now that we're spending tons of money on the Internet - learn how to determine your Internet ROI!