Event Date/Time: Oct 17, 2005
End Date/Time: Oct 19, 2005
In the last two years there have been significant new dimensions to the concept and practice of multicultural marketing. The Latino population has crossed the 40 million mark and today one in every seven Americans has the distinction of being one of the most sought after consumers by various categories. Asian Americans, total 14 million (if you take into account those who are more than one race). Some marketers are chasing the "pink dollar" more aggressively, while others are turning to the East European market or the "disabilities" segment to grow their customer bases. To many other brands, the emergence of the English-speaking Latino and the generational divide is almost as stark as the Red and Blue states. And everyone, from the White House, Larry King, and grassroots marketers are trying to unlock the secrets of faith-based marketing. So how should marketers retool to build a more competitive advantage? Join us in Chicago to solidify your multicultural marketing strategy and keep up with America's New Growth Markets.