International Political Marketing Conference 2006 (IPMC 2006)

Venue: Cyprus College

Location: Nicosia, Cyprus

Event Date/Time: Apr 06, 2006 End Date/Time: Apr 08, 2006
Registration Date: Feb 06, 2006
Early Registration Date: Jan 08, 2006
Abstract Submission Date: Nov 01, 2005
Paper Submission Date: Mar 13, 2006
Report as Spam


The increasing significance of political marketing has fueled rapid growth in research at the intersection of marketing, communication, political and culture disciplines. The concept of culture is becoming among the most important in the Political Marketing field, but its meaning, articulation, space, and means of examination remain contested. Interestingly, over the past decade scholars have been confronted with, and become aware of, new political marketing discourses or/and narratives for capturing culturally (transnational, cross-cultural and intercultural networks) embedded knowledge. Across all levels, interpretations and applications of culture from a political marketing perspective lead to new conceptual patterns of political strategies as well as to the emergence of the cultural knowledge management in the development of political campaigns.

In order to illustrate these accounts, the 3rd International Political Marketing Conference 2006 draws from a broad variety of sources/disciplines related to political marketing and, thus, encouraging an interdisciplinary discussion. It broadens and reinvigorates the entire subject area at the stroke; it develops a bold new way of framing the field of political marketing that focuses on how cultural patterns, genres and formats can be transformed into organizational knowledge of political marketplace.

The modern political campaigning has generated new theoretical and conceptual understandings, methodological refinements and empirical knowledge of its institutional dimensions. Most of this work, however, has concentrated on the principles, norms, rules and decision-making procedures that underlie the emerging management of the political market place. More systematic work has yet to be done on the actors and/or social agents - at the organizational juncture - that identify, analyze and manage the transcultural, cross-cultural and intercultural changes; notably, the plethora of factors and programs that are entrusted with assisting in the mitigation of, and adaptation to, political marketing management changes.

The conference will focus on all types and actors of cultural changes influence not only the political culture but, equally important, the management of political marketing.

Regarding the aforementioned types of actors, we hope that the conference will advance knowledge on five questions:

1. Effects: What are the actual effects of (post)modern cultural spaces in the structuration of the political marketing management ? Most political marketing organizations have clear-cut and ambitious mission statements and strategy planning documents, yet the real-world influence of these agencies is often unclear and sometimes in doubt. While much previous research has concentrated on understanding the effectiveness of a political strategy, we hope to devote this conference to furthering the understanding of the effectiveness of cultural spaces as actors in the management of the political marketing. Papers could examine, for example, the impact of culture on the generation, synthesis and dissemination of technical and/or scientific knowledge; on the initiation, negotiation and further development of segmentation and positioning based on social class microcultures characteristics ; on the implementation of political culture as well as of cultural patterns in political marketing campaigns; or on the voting characteristics influenced by cultural transfusive triad: i.e, family, religious and educational institutions.

2. Design: Second, we solicit papers that focus on the design of political marketing campaigns in order to understand how different types of cultural management design and influence the efficiency of political marketing programs. Such design features could include means of access and participation, types of mandate, specification and legalization of rules, voting habits, or intra-political marketing types of organizational cultures and procedures.

3. Interplay: Third, we seek to increase understanding of the role of political organizations within larger regimes of public policy networks. This includes: the interplay of political consultants and their influence on political marketing effectiveness; feedback processes with private and public-private actors; the role of political organizations in initiating or supporting public-private partnerships, and the vertical interplay across political bodies and cultures.

4. Ethics and Responsibility: Fourth, we invite papers that analyze political marketing campaigns within the ethics and responsibilities framework. Papers may either deal with the integration of this framework’s issues in a political marketing program or, with the integration of ethical concerns in the work and functioning of political marketing management.

5. Theories: Fifth, and inter linked with the four analytical clusters of questions above, we hope to contribute to a better theoretical understanding of the role of culture in political marketing and a better methodological framework to use in this endeavor. To this end, we particularly invite theoretical, methodological or conceptual papers, in addition to empirical papers that have a clear theoretical or methodological focus. All theoretical approaches that can offer some contribution to understanding political marketing and culture are welcome, ranging from critical and cultural studies, functionalism, sociological institutionalism, rational institutionalism, organization theories or constructivism to more normative approaches. Finally, we invite papers that focus on teaching programs of political marketing and respond to the particular requirements of cultural change, including its complexity, causes and impacts, and the need of interdisciplinary understanding.


6 Diogenes Street, 22006, 1516, Engomi