SoftSummit 2005

Venue: Westin Hotel

Location: Santa Clara, California, United States

Event Date/Time: Oct 10, 2005 End Date/Time: Oct 11, 2005
Registration Date: Oct 09, 2005
Early Registration Date: Aug 31, 2005
Abstract Submission Date: Jul 08, 2005
Paper Submission Date: Jul 08, 2005
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Description

Over 700 executives from leading software publishers and purchasing companies, as well as key industry press and analysts, are expected to gather at SoftSummit 2005 to discuss key trends and best practices in software pricing, purchasing and licensing.

Learn how the leaders in the software industry are planning on pricing and packaging their products in 2006. Should you transition to a subscription model? Who is actually doing utility computing? Is it working? Which license models are gaining adoption? What’s a reasonable maintenance fee? When should my company move to product activation? How are enterprises optimizing their license utilization? And most importantly, where is our industry heading?

Senior executives from industry-leading software companies, global corporations, analyst firms and management consultancies will be sharing their best practices. SoftSummit 2004 included CEOs, Presidents, and VP’s from major global organizations such as Agilent, Citrix, HP, IDC, Infineon, Macromedia, Macrovision, McKinsey & Co., Microsoft, Motorola, Northrop Grumman, Palm, PeopleSoft, SAP, and Siebel


Conference attendees praise SoftSummit for providing an invaluable forum for software publishers and customers to interact, brainstorm and openly discuss the challenges and opportunities in software pricing and purchasing. SoftSummit is a unique software industry event that offers direct access to leading-edge thinking on software pricing and licensing, and reflects the changing dynamics and relationships between publishers and their customers. The outstanding response to last year’s sold-out event proved the demand for this unique forum and we anticipate even greater attendance at SoftSummit 2005.

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