Event Date/Time: Sep 20, 2005 End Date/Time: Sep 20, 2005
Registration Date: Sep 16, 2005
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Description

This one-day introduction to the topic of quantitative methods was designed especially for direct marketers who want a quick update on a host of related quantitative techniques...with an emphasis on how these methods can bring immediate results to their companies’ bottom line.

Beginning with the basic economics of direct marketing, including the measurement of direct marketing campaigns, the complexities of statistical testing, and an introduction to the tools of prediction and segmentation, this compact one-day seminar will expose you to the multitude of ways in which direct marketing performance can be significantly improved through the application of quantitative methods.

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