Advertising and Marketing Alcoholic Drinks in 2005 (MAD05)
Venue: The Cumberland Hotel
|Event Date/Time: Sep 28, 2005||End Date/Time: Sep 28, 2005|
|Early Registration Date: Aug 31, 2005|
Subjects addressed will include how to…..
• develop positive brand identities
• adapt to an evolving on-trade
• create greater advertising impact,
within the rules
• encourage product trial and new brand
• ensure sponsorship marketing is
• build brand loyalty
Chaired by Ian McLernon, Marketing Director, Unwins, speakers include: Jean Coussins, Chief Executive, The Portman Group; Amy Wright, Director, CGA-Centro; Pete Brown, Writer & Marketing Consultant to the global drinks industry, Storm Lantern; Jez Frampton, CEO, Interbrand; Laurence Green, Planning Partner, Fallon; Adam Freeman, Commercial Director, Guardian Unlimited; Nicola Jordan, Client Services Board Director, id Live Brand Experience and Martin Dinkele, Cardinal
The programme for the day will allow plenty of time for informed debate of the issues and we hope that you will book your place to ensure that you are there to learn from both our speakers and from the experiences of your fellow delegates.
To avoid disappointment you can book your ticket now and save £100 by clicking here www.warc.com/alco05 or call 0044 (0)1491 418 614