Advertising and Marketing Alcoholic Drinks in 2005 (MAD05)

Venue: The Cumberland Hotel

Location: London W1A 4RF, United Kingdom

Event Date/Time: Sep 28, 2005 End Date/Time: Sep 28, 2005
Early Registration Date: Aug 31, 2005
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Description

This 10th annual Marketing Alcoholic Drinks conference provides an essential update on today’s drinking habits and expert analysis on how marketing strategies can be more effectively and creatively targeted.

Subjects addressed will include how to…..

• develop positive brand identities
• adapt to an evolving on-trade
• create greater advertising impact,
within the rules
• encourage product trial and new brand
experiences
• ensure sponsorship marketing is
effectively implemented
• build brand loyalty

Chaired by Ian McLernon, Marketing Director, Unwins, speakers include: Jean Coussins, Chief Executive, The Portman Group; Amy Wright, Director, CGA-Centro; Pete Brown, Writer & Marketing Consultant to the global drinks industry, Storm Lantern; Jez Frampton, CEO, Interbrand; Laurence Green, Planning Partner, Fallon; Adam Freeman, Commercial Director, Guardian Unlimited; Nicola Jordan, Client Services Board Director, id Live Brand Experience and Martin Dinkele, Cardinal

The programme for the day will allow plenty of time for informed debate of the issues and we hope that you will book your place to ensure that you are there to learn from both our speakers and from the experiences of your fellow delegates.


To avoid disappointment you can book your ticket now and save £100 by clicking here www.warc.com/alco05 or call 0044 (0)1491 418 614

Venue

Great Cumberland Place
United Kingdom
MORE INFO ON THIS VENUE