Advertising & Promotions in China
Venue: Westin Shanghai
Event Date/Time: Nov 24, 2005 | End Date/Time: Nov 25, 2005 |
Early Registration Date: Sep 23, 2005 |
Description
What do customers like to see in advertisements these days? Are you able to excite your audience and win their approval for your products and services? How can you implement cost-effective campaigns that will boost brand recognition and bring high returns on investment?
Learn how to CONNECT with your Audience and Win their APPROVAL through Case Studies & Practical Insights of :
* Dragonair
* InterContinental Hotels Group (Asia-Pacific)
* Michelin China
* Motorola China
* Seagate Technology
* Sentosa Island Resort
and more...
Key Issues to be addressed:
- What Makes Advertising Tick in China?
- Decoding the China Buyer Psyche
- Customer Lifecycle Marketing
- Database Marketing
- Launching a Successful A&P Campaign
- Triggering Emotions via Campaign Creativity
- Web & Mobile Marketing
- Events & Experiential Marketing
- Building Brand Strategy & Brand Relevance
- Justifying A&P Spending