The increasing competition in China is heightening the need for companies to step up their advertising drive for brand building and sales expansion in order to secure a strong foothold in this burgeoning market. Multinationals and local players alike are competing against one another with novel tactics for the hearts and wallets of some 1.3 billion people.

What do customers like to see in advertisements these days? Are you able to excite your audience and win their approval for your products and services? How can you implement cost-effective campaigns that will boost brand recognition and bring high returns on investment?

Learn how to CONNECT with your Audience and Win their APPROVAL through Case Studies & Practical Insights of :

* Dragonair
* InterContinental Hotels Group (Asia-Pacific)
* Michelin China
* Motorola China
* Seagate Technology
* Sentosa Island Resort

and more...

Key Issues to be addressed:

- What Makes Advertising Tick in China?
- Decoding the China Buyer Psyche
- Customer Lifecycle Marketing
- Database Marketing
- Launching a Successful A&P Campaign
- Triggering Emotions via Campaign Creativity
- Web & Mobile Marketing
- Events & Experiential Marketing
- Building Brand Strategy & Brand Relevance
- Justifying A&P Spending