The Next Big Idea: The Future of Branded Entertainment (TNBI)
Venue: Grand Hyatt New York
|Event Date/Time: Oct 19, 2005||End Date/Time: Oct 19, 2005|
|Registration Date: Oct 19, 2005|
|Early Registration Date: Sep 09, 2005|
Marketing in the 21st century demands innovation, creativity and the next "big idea," yet every idea today is fraught with risk and competition. Success is in the hands of marketing professionals with vision, courage and commitment.
THE NEXT BIG IDEA will showcase the visionaries and exceptional marketers who are reinventing the business with original ideas and innovative strategies that work. These leaders will discuss how to move beyond licensing agreements and product placement - past traditional sports and event marketing - to entertainment-as-marketing events.
THE NEXT BIG IDEA will explore the convergence of marketing, music, sports and Hollywood in an event designed for the elite of the entertainment economy. For one full day, a group of high-level brand marketing executives will interact with the new breed of marketers who are rewriting the playbook for branded entertainment.