The Next Big Idea: The Future of Branded Entertainment (TNBI)

Venue: Grand Hyatt New York

Location: New York, New York, United States

Event Date/Time: Oct 19, 2005 End Date/Time: Oct 19, 2005
Registration Date: Oct 19, 2005
Early Registration Date: Sep 09, 2005
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Branded entertainment is the catchphrase that every marketer in town is throwing around in meetings and at cocktail parties, but the big questions remain: What will state-of-the-art programs look like in the future? How do you measure them? How do you make the deal? What's fair market value for getting a product into a film, sports arena, TV show or theme park? And does it all really work?
Marketing in the 21st century demands innovation, creativity and the next "big idea," yet every idea today is fraught with risk and competition. Success is in the hands of marketing professionals with vision, courage and commitment.

THE NEXT BIG IDEA will showcase the visionaries and exceptional marketers who are reinventing the business with original ideas and innovative strategies that work. These leaders will discuss how to move beyond licensing agreements and product placement - past traditional sports and event marketing - to entertainment-as-marketing events.

THE NEXT BIG IDEA will explore the convergence of marketing, music, sports and Hollywood in an event designed for the elite of the entertainment economy. For one full day, a group of high-level brand marketing executives will interact with the new breed of marketers who are rewriting the playbook for branded entertainment.


Park Avenue at Grand Central Station
New York
New York
United States

Additional Information

Pre-Registration (by August 5) $595 Early Bird (by September 9) $695 Regular $795 Supporting Association Members $595 Members of the following organizations are eligible: American Marketing Association and National Sports Marketing Network Register 3 people and the 4th person attends for FREE! Register the first three people through this website. Then call 646.654.5169 or email