Medicare Part D: Strategic Course Adjustment as Marketing and Enrollment Begin

Venue: Washington Marriott

Location: Washington, District Of Columbia, United States

Event Date/Time: Nov 17, 2005 End Date/Time: Nov 18, 2005
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On January 1, 2006 new regulations approved under the Medicare Modernization Act (MMA) are scheduled to take effect, providing prescription drug benefits to over 42 million eligible seniors. The pharmaceutical industry has had to prepare for Medicare Part D with many variables left unknown such as which plan sponsors will manage the benefit, which drugs will be on Part D formularies, and how many beneficiaries will actually enroll. There are, however, several key milestones from now until the end of the year during which key pieces of information will be disclosed by CMS including:

September 2 – CMS awards bids to managed care organizations (MCOs) and pharmacy benefit managers (PBMs). Now we know which plan sponsors will administer benefits in the various Prescription Drug Plan (PDP) and Medicare Advantage (MA-PD) regions. This is the most significant milestone of 2005, and it is the culmination of a year’s worth of contracting discussions for pharma.

October 1 – Selected MCOs and PBMs begin marketing to Medicare beneficiaries. This marks the beginning of the rush to get seniors enrolled in the Part D program. Patient education and solid enrollment is a key to the success of Part D.

November 15 – Medicare beneficiaries begin enrolling. Seniors will need to pick a plan in their region provided by the MCO or PBM of their choice. Only dual-eligibles, or those who qualify for both Medicare and Medicaid, will be auto-enrolled.

Each of these milestones will provide further insight into Part D and will give pharma companies more information with which to refine their strategies at a critical junction just prior to implementation of the benefit. As speakers and major contributors to this event, we urge you to join your colleagues at Strategic Research Institute’s Medicare Part D: Strategic Course Adjustment as Marketing and Enrollment Begin conference being held November, 17 - 18, 2005 in Washington, D.C. Hear how all stakeholders including pharmaceutical companies, MCOs, PBMs, advocacy groups, and CMS are planning to address the issue of driving marketing and enrollment amongst Medicare beneficiaries. The industry’s ability to enroll seniors is critical to the success of the Part D benefit, but everyone will need to work together to accomplish this. We look forward to seeing you at the conference.


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