WHAT DO WOMEN WANT?

Today's women are a froce to be reckoned with. They are financially independent, often postponing marriage to live their lives the way they want to and spending tonnes in the process.

How do you ensure that your marketing messages appeal to and find resonance among your target audience of female consumers? How do you leverage on research on biological gender differences to target women effectively and maximise marketing ROI? Are you able to skillfully utilise events, word of mouth campaigns, advertising and segmentation while optimally integrating these multi-channel efforts to eventually attain a steadily expanding following of loyal female customers?


Learn what Excites, Motivates and Drives their Approval through 8 Case Studies and Practical Insights Shared By :

• ACP Asia
• Avon Cosmetics
• Foot Cone & Belding
• Hachette MediaCorp
• Health Promotion Board
• L.D. Waxson
• MBF Cards (M'sia) Sdn Bhd
• Procter & Gamble
• Research International
• Richemont Asia Pacific
• Splash Consulting Group, Australia
• Vocanic
• Wunderman Asia


Key Issues Covered:
- SheMarketing™
- Segmentation
- Loyalty Marketing
- Advertising to Women
- Event & Experiential Marketing
- Integrated Multi-Channel Marketing
- Word of Mouth Marketing