Marketing for Growth Beyond Chinas Tier One Cities

Venue: InterContinental Hotel

Location: Shanghai, China

Event Date/Time: Jan 10, 2006 End Date/Time: Jan 11, 2006
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China¡¯s consumer spending has grown exponentially over the past decade, matched by regional and global brands competing for their hearts and wallets.
With this in mind, experienced marketers in China know that the real future growth for their business will be driven by demand from the untapped underdeveloped markets outside the tier one cities ¨C Beijing, Shanghai and Guangzhou. There is huge unexplored potential for growth from tier 2-4 cities and also from the rural markets.
However, simply taking strategies that have been applied to big cities, and transplanting them is risky. Little reliable knowledge or information is available on which to base strategies and decisions. Where to market, the nature of the target audience and how to reach them pose great challenging questions to both local and international marketers.
The 2-day conference will leverage case study experiences of companies doing business in tier 2-4 urban and rural markets. This will hugely benefit you in gaining consumer insights, understanding rural China distribution channels, enhancing marketing cost effectiveness, improving media communication, implementing branding & products strategies, and tapping future market trends forecasts.