Performance Measurement for Corporate Communications

Venue: The Sheraton Imperial, Kuala Lumpur, Malaysia

Location: Kuala Lumpur, Malaysia

Event Date/Time: Dec 05, 2005 End Date/Time: Dec 06, 2005
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PR and corporate communication executives today are under increasing pressure to show specific and quantified results of their activities. But how does a communications professional go about implementing these established measurement tools to their functions specifically? IQPC’s two-day practical course will address how the corporate communications function today can actually deliver quantifiable results through proven and robust measurement systems. This highly practical training course will explore how the communication professional can write and achieve Key Performance Indicators and Benchmarks that show important return on investment.


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Price: USD$ 1391