Event Date/Time: Dec 07, 2005
End Date/Time: Dec 08, 2005
PR and corporate communication executives today are under increasing pressure to show specific and quantified results of their activities. But how does a communications professional go about implementing these established measurement tools to their functions specifically? IQPC’s two-day practical course will address how the corporate communications function today can actually deliver quantifiable results through proven and robust measurement systems. This highly practical training course will explore how the communication professional can write and achieve Key Performance Indicators and Benchmarks that show important return on investment.