Pharma Sales & Marketing Effectiveness (BALS21)
Venue: Rey Juan Carlos I.
|Event Date/Time: Jan 17, 2006||End Date/Time: Jan 18, 2006|
With the sales function being one of the most important means of achieving growth and improving margins, there is need for new thinking and efficient execution of innovative Sales and Marketing strategies.
This two day event will bring together a panel of distinguished speakers and experienced professionals to share their views and present case studies on measuring efficiency and effectiveness of Sales and Marketing activities, how to drive the sales of existing products, real innovation and application of new thinking.
Bjarne Lemmich - Head of Global Sales Forecasting, Novartis
Fonny Schenck - Executive Director CRM Competence Centre EMEA, Janssen Cilag
Enrico Liggeri - Director, Worldwide Team Leader Marketing, Pfizer
Otto Schwarz - Head of Business Strategy & Commercial Operations, Altana Pharma
Seeking synergy effect of Sales and Marketing strategies
Multichannel CRM approaches in pharma sales and marketing
Key sales force productivity dirvers - Ensuring continuous improvement of the sales forces
Lessons learned from managing sales forces in an international environment
Who should attend:
Vice Presidents and Heads of Sales and Marketing, Heads of Business Units, Heads of Organisational Effectiveness, International Sales and Marketing Directors etc.