Enhancing Pharma Sales & Marketing Effectiveness 2005

Venue: 5 star Hotel

Location: Amsterdam, Netherlands

Event Date/Time: Nov 22, 2005 End Date/Time: Nov 23, 2005
Registration Date: Oct 20, 2005
Early Registration Date: Oct 04, 2005
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New approaches to targeting and segmentation – what we can learn from the past?
Implementing your segmentation & targeting policy. What else could be improved?
Enhancing the effectiveness and efficiency of sales/marketing initiatives. Delivering true competitive value propositions to
Aligning sales and marketing teams across Europe with the global strategic directions
Effectiveness in segmentation and targeting.
Optimization of sales force productivity. How to avoid common pitfalls?
Innovative approach to measuring personal effectiveness. How to maximize sales effort versus sales in accounts?
Making your customer a business partner. Differentiated approach across local markets.
A different approach to coaching: Making the Field Sales Manager a valuable resource for the representative!
Measuring effectiveness and ROI. Maximising ROI and optimizing sales activities.