Direct Marketing Math and Finance Seminar
Venue: Hilton Chicago and Towers
|Event Date/Time: Nov 07, 2005||End Date/Time: Nov 08, 2005|
|Registration Date: Nov 02, 2005|
You'll learn how to calculate all the critical measures of response and profitability. Pinpoint problems and recognize exactly when and where improvement is possible. You will also take a close look at some of the innovative approaches that industry leaders are using to increase their profits.
In addition, this course will examine some of the special arithmetic that applies to business-to-business, lead generation and conversion, continuity marketing, and catalog item sales. The concepts covered (and the practical tips you'll get) are applicable to marketers of all products and services!