Multichannel Marketing Seminar

Venue: DMA Seminar Center

Location: New York, New York, United States

Event Date/Time: Nov 14, 2005 End Date/Time: Nov 15, 2005
Registration Date: Nov 09, 2005
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Description

In this information-packed seminar you’ll explore the driving forces of multichannel marketing, the theories behind them, and how you can translate these ideas into actionable marketing decisions.

You'll Learn:
- 52 decisions necessary to plan, execute, and measure your program
- Strengths and weaknesses of channels and media types
- A systematic approach to measuring success
- Database decisions you need to make early on, and how to get senior management buy-in
- The best way to understand, segment, and target your customers and prospects

Venue

1120 Avenue of the Americas
New York
New York
United States
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Additional Information

DMA Member: $1,299; Non-Member: $1,599